Over-Packaged Products

Don’t Ship Over-Packaged Products! Get It Right

When it comes to protecting your product, more isn't always better. In fact, the sentiment of "more is better" often leads to substantial waste, excessive packaging, and over-packaged products.

However, Frank Lowe's new WOW Pads are engineered to be the right size for your packaging with optimum efficacy.

Let's take a closer look at the costs of over-packaged products, why WOW Pads can help, as well as a few other tips you can use to reduce packaging waste and save money. 

A Closer Look at the Costs of Over Packaged Products

Undoubtedly, the biggest effect of over-packaged products is the unnecessary costs. Ironically, in a true effort to save money by reducing damages sustained during shipping, manufacturers and companies are pouring entirely too much money on excessive packaging. 

For example, many manufacturers choose to shrink wrap or bubble wrap their products to provide support throughout shipping. In doing so, it's very common for shippers and manufacturers to consistently use more than what is necessary and fail to optimize the wrap by maximizing the stretch. 

In addition to creating frustration by the recipient due to having to cut through layers upon layers of stretch wrap or unravel bubble wrap, it creates unnecessary waste. Another common product guilty of being over-packaged are void fills. These products can increase the weight of the package, which may increase the overall shipping costs. At the same time, using the wrong type of void filler will undoubtedly increase the likelihood of your product being damaged throughout shipping. 

How to Right Size Your Packaging and Reduce Packaging Waste

Finding the perfect balance between protecting your product and over packaging can be very elusive, but it doesn't have to be. Frank Lowe's newly-created WOW Pads are an innovative solution designed to help you right size your packaging every time. WOW Pads are the ideal way to transport, separate, and protect powder coated products, raw metals, glass, and any other delicate shipments. 

These small and mighty squares are excellent for providing protection from rattling, shifting, and impacts that can cause chipping, dents, scratches, and other types of damage. WOW Pads make it virtually impossible to over package your product and operate on the principle that less is more, which allows you to lower the shipping weight of your package and reduce shipping costs. Here are a few highlights of WOW Pads:

  • The easiest and most cost-effective way to protect glass, delicate products, powder-coated metals, and more.
  • Prevents twists, shifts, and reduces friction throughout shipping, storage, and installation.
  • The eco-friendly solution manufactured from recycled neo-rebond or polyfoam
  • Comes with an easy-to-apply, peel-and-stick adhesive with protective paper.
  • Can be die cut sheets or rolls based on the specific weight and parameters of your product.
  • Available in an endless range of sizes and thicknesses.
  • The experts at Frank Lowe will suggest the best size and thickness of WOW Pad based on the application.
  • All WOW Pads are made in the USA.
  • When you remove the pads, they leave no residue or adhesive trace.
  • They are not affected by snow, rain, or other elements.
  • WOW Pads are not abrasive like cardboard.

Additional Tips to Avoid Over-Packaged Products

Underpacking your product will undoubtedly lead to damages, and all of the packaging will be wasted. On the other hand, over packaging may offer protection for the product, but will lead to unnecessary weight increases, shipping cost increases, waste, and reduced customer satisfaction. The ultimate trick is to find balance. 

Switching to WOW Pads is proven to help avoid excessive packaging and can help reduce packaging waste. In addition to switching to WOW Pads, there are several proactive steps you can take to help lower your shipping costs, reduce waste, and get your packaging process right. Here are a few additional steps you can take to avoid over-packaged products:

  • Consider using impact indicators to learn more about the journey your packages take while in transit. This can help you make more informed packaging decisions.
  • If your packages do suffer damages, make sure you understand everything about the incident, such as where it occurs (unloading, in transit, the loading dock). And what can you do to prevent future damage. Finding the root cause of the damage is critical to help you understand whether it's a fault in your packaging or an employee training issue.
  • Work with Frank Lowe to evolve your packaging solutions as your products evolve. For example, if your product changes shape or size, it's vital to work with your Frank Lowe packaging expert to create a customized solution to provide the necessary protection.
  • Know your products! Make sure you understand any product weaknesses, vulnerabilities, and identify which elements are most critical to protect. Explaining these key factors to your Frank Lowe team can result in tailored packaging solutions that reduce damage and helps prevent excessive packaging.

Contact Frank Lowe for Tailored Packaging Solutions

You and your employees work hard to create a product your customers can use and trust. Don't let faulty packaging damage your product prior to it reaching the customer. At Frank Lowe, we are proud to be innovators in packaging solutions. Our WOW Pads are one way we purposefully innovative to help manufacturers and shippers do more with less. 

Contact Frank Lowe today to request your WOW Pad sample and to learn more about how we can help.

About the Author Randy Cohen

Since 2002, Randy Cohen has served as the Senior Vice President of Frank Lowe — leading Sales and Marketing as well as a variety of Administrative operations. Randy has 25 years of experience with a background in sales & marketing, production and business management, serving both government agencies and private industry. He holds a B.A from Syracuse University and a Masters and Professional Diploma from Fordham University. Randy uses his unique set of experiences to help businesses and entities across all sectors explore, pursue, and create better solutions.

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