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We get it — everything you do in terms of packaging solutions is designed to protect your hard work and increase customer satisfaction. Failure to properly package a product — like finished metal products — would undoubtedly lead to costly damages, returns, and reduced customer satisfaction, which can ultimately lead to problems.
As a result, it comes as no surprise that developing a robust protective packaging solution is top-of-mind for most manufacturers. While undoubtedly important, protecting your product throughout shipment shouldn't be the only consideration. In fact, you should consider the end user holistic experience!
Far too often, your clients must put in hours of labor involved with unpacking your product to prepare it for use. Whether it's bubble wrap, kraft paper, or any other standard packaging material, it requires time and creates volumes of unnecessary waste for your customer.
However, Frank Lowe's WOW Pads are poised to change the way you package and how your customers unpackage products. Let's take a closer look at how WOW Pads allow you to focus on the end user and your product to create a more robust, smarter packaging solution.
When was the last time you visited a customer site where your products are being delivered? If you did manage to do so at the time of delivery or anytime after, you'll notice mounds upon mounds of packaging material waste. Whether it's volumes of kraft paper or rivers of bubble wrap, we've followed packages from shipper to customer to notice this phenomenon.
And it's a real problem: a problem your customers may not necessarily tell you about — but a problem nonetheless. In fact, excessive packaging waste has become so much of a norm that most users can't even imagine a scenario that involved anything different. However, you can wow your customers with more thoughtful, efficient, and effective packaging solutions. Before we get to the solution, let's take a second to learn how a real life user of bubble wrap paints the picture of their warehouse.
When we sat down with JAS Powder Coating business owner and general manager, Ellen Reinig, explained the problem with using bubble wrap:
While I am not an environmentalist, bubble wrap is expensive and not very eco-friendly. For example, when people are at a job site working to unpack and install rails, you can literally see yards upon yards of bubble wrap just being thrown in the dumpster because it’s not reusable or renewable. In either case, it seems like the biggest waste of raw material ever! Frank Lowe’s shipping pads are more cost-effective and exponentially less wasteful.
Instead of creating extra work for your customers and mounds of packaging waste, Frank Lowe's WOW Pads offer a more effective and compact packaging solution. These small and mighty pads work to protect products from shifting, rattling, and impacts that may result in dents, chips, scratches, and other types of damage.
WOW Pads also work to reduce slippage and vibrations — even as your products are transported via truck and other modes. These extremely efficient and effective pads will absorb countless shocks and impacts and return back to form.
In addition to providing more robust protection, your employees will love the simplicity and reduced effort involved in applying WOW Pads. While bubble wrap and craft paper requires scissors, tape, and several folds or revolutions; applying WOW Pads is easy as applying a Post It Note!
Your employees need only peel the protective backing and apply it to your product. Once applied, WOW Pads will offer superior protection your product needs without the fuss of traditional packaging solutions.
While traditional packaging methods like bubble wrap, cardboard, and kraft paper create more work for your customer, WOW Pads offer streamlined efficiency. For starters, your customers will love WOW Pads because they are just as easy to remove as they are to apply. And when your customers remove WOW Pads from the product, they leave no residue.
In addition,WOW Pads create a fraction of the waste created by bubble wrap, kraft paper, or cardboard. Just as you'll save time and money on labor costs with the simple application method of WOW Pads, your customers will appreciate the fact they can spend less time unpacking your product and disposing of mounds of packaging material.
The use of Frank Lowe's WOW Pads offers a night-and-day experience from traditional packaging solutions. Most importantly, it will communicate the thoughtfulness of your brand and the value you place on the holistic customer experience. Using Frank Lowe's WOW Pads to protect and ship your products is another way you can make your brand stand out.
Simply put, you can use these pads to create a unique competitive advantage. Want to see how? Don't hesitate to reach out to the Frank Lowe team to learn more about our WOW Pads and to request your sample.
Since 2002, Randy Cohen has served as the Senior Vice President of Frank Lowe — leading Sales and Marketing as well as a variety of Administrative operations. Randy has 25 years of experience with a background in sales & marketing, production and business management, serving both government agencies and private industry. He holds a B.A from Syracuse University and a Masters and Professional Diploma from Fordham University. Randy uses his unique set of experiences to help businesses and entities across all sectors explore, pursue, and create better solutions.