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WOW! Is That How to Improve Packaging Efficiency?

Are you looking to learn how to improve packaging efficiency? If so, you are not alone! A recent study conducted by Peerless Research Group on behalf of Logistics Management and Modern Materials Handling for Packsize International found that businesses and warehouses have seriously stepped up their efforts to control packing and shipping costs. Based on the survey, the key materials handling considerations include:

  • 86% of businesses say increasing customer satisfaction is critically important
  • 79% of business report they are concerned about shipping costs
  • 43% of businesses say they generate too much packing and shipping waste.

Simply put, everyone is on a journey to find ways to improve packaging efficiency. At Frank Lowe, we recently introduced our new WOW Pads to the market, and the response has been astonishing. 

These small but mighty Pads are uniquely engineered to provide exceptional protection throughout shipping and storage while immediately reducing shipping materials cost, saving time, saving warehouse space, and improving packaging efficiency. Let's take a closer look at a few key ways WOW Pads help improve packaging efficiency.  

Save Time in Application 

Whether it's making several revolutions of stretch film or bubble wrap around a pallet of products or dealing with the cumbersome box of packing peanuts, applying these solutions take time. This is time that could be better spent by your employees performing more profit driving activities. 

Instead of wasting time with packing peanuts, reams of craft paper, bubble wrap, or other similar products, WOW Pads are uniquely engineered to be applied with ease. Each pad is easy to apply and laminated with a pressure-sensitive adhesive. Unlike other varieties of adhesives, the WOW Pads only require a nominal amount of pressure. 

Because you don't need to use heat, tape, or other methods; you only need to peel the protective backing from the pad and apply it to your product for exceptional protection. It's that simple! And when you remove the pad from your product, the speciality adhesive marvels by leaving no residue and will not damage your product. 

Wait - Don't Forget about the Weight

When it comes to shipping your product, every ounce counts! And if you're using any amount of packaging materials, it's always behooves you to consider the amount of weight you're adding to your shipment. Even though materials like bubble wrap, packaging peanuts, and kraft paper may seem inconsequential, it will quickly add up, especially when you're over packaging products. 

Another common packaging material is cardboard. Unfortunately, cardboard is probably one of the heaviest of packaging materials and becomes utterly useless when faced with water or snow. While these costs may seem inconsequential, when you add up the added weight from packaging materials, you'll recognize the potential savings.

With Frank Lowe's WOW Pads, you can confidently reduce the weight of your package without sacrificing stability, safety, or effectiveness. These pads are tiny and die cut to the specific needs of your product, which means no excessive packaging and tailored protection for your product. Best of all, WOW Pads operate on the phrase "less is more!" 

You can choose from a vast number of thicknesses and sizes based on the unique needs of your product. This way, you can trim the fat from your packaging materials without sacrificing the safety of your product. 

The Cost of Damaged-Product Returns

No matter how cost-effective your packaging solution may be, if you have significant product returns you have a major problem. Damaged products cost your business in more ways than one. And anytime a customer returns a damaged product, you'll endure substantial sunk costs across several parts of your business.  

Most importantly, sending customers products that are damaged could potentially jeopardize vital relationships, which means they may or may not purchase from your business again. In the worst case, they share their negative experience with your business on social media, with colleagues, and friends.

Although there are two primary causes of product damage - shotty packaging and transportation damage - Frank Lowe's WOW Pads are designed to reduce damaged product returns. These solutions work to reduce vibrations and slippage to offer an added level of protection throughout shipping and storage. With WOW Pads, you can be confident your products are protected from shifting, rattling, and impacts that can cause scratches, dents, chips, and other types of damage.

The Impact of Misused Warehouse Space

Just like time, space is money, especially when it comes to precious warehouse floor space. And if you are dedicating precious warehouse floor space to housing packaging materials, you may be staring at a serious source of overhead. Housing a substantial inventory of packaging materials on your warehouse floor space means you can't use the space to house products or revenue-generating items. 

For instance, housing bundles of bubble wrap or reams of kraft paper will quickly gobble up much-needed space that could be used to house products. And if you operate a smaller warehouse or facility, this  problem is only exasperated. Another common packaging material are styrofoam peanuts. 

While seemingly lightweight, these peanuts are commonly shipped in mammoth sized bags that house up to 20 cubic feet of this material. Depending on the amount of product you package and ship, you may be required to keep several packages of this material. 

Although this may have previously been a cost of doing business, WOW Pads offer a more spatially-sensitive and cost-effective solution. These pads are extremely small, can be provided on convenient rolls, or on sheets based on the needs of your facility. 

WOW Pads require a fraction of a fraction of the space required by traditional packaging solution. This way you can save space and house more product or pursue other profit-driving ventures with the saved space. 

Contact Frank Lowe to Improve Packaging Efficiency with WOW Pads

Finding ways to improve packaging efficiency can be difficult because the last thing you want to do is to try a solution that fails to achieve the most important goal — protecting the product. However, our new WOW Pads are specifically engineered to offer: 

  • Increased protection for your product
  • Reduced shipping costs
  • Warehouse floor space savings
  • Reduction in application time
  • And more

Fortunately, you don't have to take our word for it! You can try WOW Pads for yourself. Contact Frank Lowe today to requests your sample of WOW Shipping Pads. 

About the Author Randy Cohen

Since 2002, Randy Cohen has served as the Senior Vice President of Frank Lowe — leading Sales and Marketing as well as a variety of Administrative operations. Randy has 25 years of experience with a background in sales & marketing, production and business management, serving both government agencies and private industry. He holds a B.A from Syracuse University and a Masters and Professional Diploma from Fordham University. Randy uses his unique set of experiences to help businesses and entities across all sectors explore, pursue, and create better solutions.

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