Packaging Practices

Kiss Wasteful Packaging Practices Goodbye & Say WOW

You don't have to be a Green company to want to save money, reduce wasteful packaging, and do what's best for the environment! Frank Lowe's new WOW Pads are a small and mighty solution designed to help you achieve all three. These revolutionary pads are excellent for protecting fragile or easily-damaged products, such as powder coated metals, metal finishing products, glass products, and more.

With the goal of padding your product and bottom line, a growing number of business owners, warehouses, and manufacturing firms are turning to WOW Pads because of their reliability, cost effectiveness, and environmental implications. Let's take a closer look at how Frank Lowe's new WOW Pads are empowering manufacturers to kiss wasteful packaging practices goodbye. 

Reduce Wasteful Packaging Scraps

If you've ever walked into any of your customers' receiving warehouses or facilities, you'll immediately notice mounds upon mounds of scrap waste. Whether it's kraft paper, cardboard, or bubble wrap; the use of these packaging material creates unnecessary volumes of waste. However, Frank Lowe's WOW Pads are designed to give your product the protection it needs without being wasteful. 

These compact compression squares measure a fraction of the space taken up by a single sheet of bubble wrap or kraft paper. And when WOW Pads are removed, they will not fill up your customer's waste bins. From start to finish, WOW Pads create exponentially less waste than other packaging methods. 

Reduce Labor Costs and Wasteful Packaging

We'd be remiss if we discussed wasteful packaging practices and didn't take a second to talk about the amount of time your employees spend applying the packaging solution. Whether it's kraft paper or bubble wrap, applying these protective solutions takes time — time that could be better spent on more profit-driving activities. At a minimum, your employees must:

  1. Cut the bubble wrap or paper in the right size to wrap your product

  2. Ensure the product is centered in the middle of the paper or bubble wrap

  3. Fold the protective solution, two, three, or four times

  4. Finally tape the product. 

  5. For any semblance of protection, you'll need to repeat.

Wow Pads Are Quick and Easy to Apply

While it may seem like a simple cost of doing business, it's not. You can cut this wasteful packaging practice out of your warehouse or business with WOW Pads. All WOW Pads come kiss cut on a roll with a specialty adhesive backing that simplifies application down to peel and stick — like a Post It Note. 

And once the pads have done their job, removing them is just as easy — without having to  worry about product damage or leaving a sticky residue on your product. How much time can your employees save? More importantly, which projects do you see the ability to tackle with the saved time? 

WOW Pads Are Made from Recycled Content

One of the top ways to reduce wasteful packaging practices is to use materials that are either recyclable or reusable. Traditional packaging materials like bubble wrap wreak havoc on the environment. For instance, the ever-popular bubble wrap was made from plastic polymers until 2008. This material could take hundreds of years to disintegrate and is still considered toxic to the environment. 

Instead of using these traditional materials that take up acres of landfill space, WOW Pads are created with making a minimal environmental impact. Neo-Rebond WOW Pads are made from recycled material right here in the United States. These pads are much more environmentally sensitive and actually create up to 30 times more jobs  than materials made from virgin resins. As a result, when you use WOW Pads, you will not only be reducing wasteful packaging practices, you'll be closing the recycling loop and contributing to the circular economy.

Stop Wasteful Packaging Practices That Don't Work

Are WOW Pads as effective as bubble wrap or kraft paper? No — WOW Pads are MORE effective than bubble wrap and kraft paper. For starters, kraft paper offers minimal impact resistance. 

This means if your product wrapped in kraft paper sustains any type of force, damage is almost certain because kraft can't act as a buffer. At the same time, when kraft paper becomes wet, it turns to mush and is even more useless than before. 

On the other hand, bubble wrap offers more surface protection and impact resistance than kraft paper. However, bubble wrap is the proverbial "one-hit wonder" — meaning the air bubbles will pop after a substantial (but typical) impact. Once this happens, your product is left to fend for itself. 

In contrast to bubble wrap and kraft paper, WOW Pads offer superior protection. WOW Pads are designed to take several impacts, bumps, and bruises without ever losing the ability to protect your product. These pads are extremely unique in they are highly effective and don't require large amounts of material. WOW Pads are not hindered by the elements and continue to perform in rain, snow, and virtually whatever else. 

Space Is Money - WOW Pads Can  Help You Save Both

When you're required to keep a vast inventory of packaging supplies, it takes up a substantial amount of space. The space you're using to store bubble wrap, packaging peanuts, or kraft paper can be used to house products or items more closely associated with generating profit. 

Instead of wasting precious square footage on packaging peanuts, cardboard, bubble wrap, or kraft paper, WOW Pads take up infinitely less space. They come die cut on sheets or on a roll, so you can effortlessly house thousands of pads in a fraction of the space required by any other standard packaging equivalent

Contact Frank Lowe to Say Goodbye to Wasteful Packaging Practices

When you partner with Frank Lowe, wasteful packaging practices are a thing of the past. We'll work closely with you to help guide you to the best type of WOW Pad in the right thickness to provide the protection your product deserves. Best of all, you can try out WOW Pads for yourself to create your own competitive advantage. 

Contact Frank Lowe today to request your WOW Pads.

About the Author Randy Cohen

Since 2002, Randy Cohen has served as the Senior Vice President of Frank Lowe — leading Sales and Marketing as well as a variety of Administrative operations. Randy has 25 years of experience with a background in sales & marketing, production and business management, serving both government agencies and private industry. He holds a B.A from Syracuse University and a Masters and Professional Diploma from Fordham University. Randy uses his unique set of experiences to help businesses and entities across all sectors explore, pursue, and create better solutions.

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